Dear Buyer/Prospective Buyer,

We promised you some facts. Here are a few obvious facts.

• Real Estate Publications Are Full Of Pretty "Home For Sale" Ads.
• An Agent Called A Listing Agent Places Them There For You To See.

Here are a few not so obvious facts

• Each Of Those Listing Agents Is Already Bound By Contract And Good Business Sense To Get The Best Price, Terms And Conditions They Possibly Can For His Or Her Client.
• The Listing Agent's Client Is The SELLER... NOT YOU.

The Listing Agent really wants to get a very good deal for the seller from you because the agent's future referrals as a listing agent depend on the seller's satisfaction with the deal. Getting a good deal from you means the listing agent will impress the seller so that the seller may use the agent in the purchase of his/her next home and possibly even list with that agent again in the future. The Listing Agent does not represent you or your best interests because in that agent's world, getting anything less than the optimum deal for the seller puts the agent's license and very livelihood at risk.

The fact is, if you call a Listing Agent on one of their ads without representation of your own, you could find yourself sitting alone across the table from a well-informed, well-represented seller and a motivated, professional listing agent that is eager to please the seller. Neither of these parties have any responsibility to act in your best interests.

What good is your market power under those circumstances??? Going into the market alone this way, without an agent representing you is kind of like going to court without an attorney to represent you. It doesn't have to be that way. There are three final facts for you to consider:

• Having The Right Information Can Help Preserve Your Market Power.
• Buyers Can Now Be Represented By An Agent Too.
• The Cost Of Representation Is Almost Always Free To The Buyer.

To preserve your market power, you must either go into the market prepared or go in represented. Either way, we can help. ERA Lentz hosts FREE Buyer Education Seminars to give you valuable information that will allow you to go into the market prepared. We also maintain a special, handpicked group of professional agents who have demonstrated a special dedication to providing top quality representation to Buyers.

You can get information on our FREE Buyer Education Seminars and on our Buyer Representation Team by calling (440) 842-0999 Extension 609 and leaving your contact information there by voicemail or you can email your contact information to: email@era-lentz.com.

The ERA Lentz Realty Buyer Representation Team has the agents, experience, expertise and, most importantly, the dedication to buyers as clients that will level the playing field and let your market power work for you. Best of all, getting professional representation may save you thousands of dollars yet need not cost you a penny.

Sincerely,
Lentz Realty

Click here to request your FREE Buyer Education Seminar information or to contact the Buyer Representation Team.